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Festive gift boxes stacked beside lit diyas and marigold petals

Case study · Festive Corporate Gifting

A Thousand Diyas

A Diwali collection for 1,200 employees and partners, each box signed by hand.

Client
Northwind Pharma
Format
Festive Corporate Gifting
Location
Pan-India
Scale
1,200 gifts
Year
2024

The brief

Northwind wanted a festive gift that didn’t look like every other box on the reception desk.

The idea

We partnered with three artisan collectives to create a hand-made box, a brass diya and a seasonal sweet — and printed a short story about each maker inside.

The experience

  • Three tiers: employee, partner and leadership, each with a different keepsake.
  • Every box carried a personal note from the recipient’s manager.
  • Delivered to 38 cities in nine days with live tracking for the HR team.
“For the first time, people messaged us to say thank you for the Diwali gift.”
Neha Kapoor · HR Director, Northwind Pharma

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