Will the boom in luxury and wellness travel fade?

The Athletic lays off about 4% of its newsroom

After the travel frenzy of 2023, all signs point to increased interest in far-flung destinations, villa rentals, private jet bookings and individual pilgrimages in 2024.

“The craving for luxury is real,” said Jack Ezon, founder of a high-end travel agency. climb beyond, But, he adds, mindfulness is poised to take the place of careless indulgence. “Consumers today focus on sustainability, investment value and craftsmanship when considering luxury purchases,” he said.

“Travel provides the glue that pulls the family together and unites around a shared passion,” said Tom Merchant, co-founder of TravelTriangle. black tomato, who plans expensive special trips. Compared to 2019, bookings for 2023 were up 64 percent, and demand remains strong in the new year.

This year, travelers are expected to choose far-flung destinations and board smaller ships virtuoso, an association of luxury travel agencies. In June, the new 264-passenger Seabourn Pursuit from the luxury cruise line seabourn Will visit the remote Kimberley region of Western Australia (10-day trips start at around $10,000 per person). Black Tomato plans private group treks to secluded destinations like the Miter Peninsula in Argentina’s Patagonia region, priced at more than $60,000 per person.

Among eco-conscious newcomers to luxury, kiama bahamasExpected to open in the fall, it promises to be the first fully solar-powered residential club in the Bahamas. This month, Lepogo Lodge in South Africa to open carbon-neutral Melott HouseAccommodating up to 16 guests and funneling profits back into the Lapalala Wilderness Reserve, where it is located (nightly rates from $12,000).

The market for wellness travel, valued at more than $600 billion, is expected to grow to $1.1 trillion by 2025, according to the Global Wellness Institute, a nonprofit that tracks the industry.

“Medical wellness and longevity science have taken over the wellness market,” said Beth McGroarty, director of research and communications at the Global Wellness Institute. Medical procedures like bone density testing, biometric screening and stem-cell therapy are taking place at resorts, along with low-tech programs focusing on sleep, breathing and social connection.

Travelers will have no shortage of new destinations to satisfy their hunger for health. In spring, new Ranch Hudson Valley Will open near Tuxedo Park, NY, a spinoff of the original in Malibu, Calif., offering a three-night minimum stay and featuring colonics, cryotherapy, and guided hikes (from $3,280 per person). SHA Mexico Opens near Cancún in late January, with programs addressing sexual health, stress reduction, and sleep (minimum four-day stay starts at $5,770).

Source link

Leave a Comment

Your email address will not be published. Required fields are marked *

71 + = 74