It’s hard to believe that it’s only been about a year since travelers started taking interest in ChatGPIT-created itineraries. This year will bring even more experimentation and innovation. “AI is like a teenage intern,” said Chad Burt, co-owner of travel advisory network A.I. external agent“Better than you, smarter, faster, but you need to lead them.”
The increasing use of AI could impact how we make online bookings, what happens when flights are canceled or delayed and even how much we pay for tickets.
“In 2024, we will see a new breed of intelligent travel agents built on top of chatbots,” said oren etzioni, Emeritus Professor of Computer Science at the University of Washington. This means travelers will start interacting with sites like Airbnb, Expedia and Priceline by typing queries in addition to ticking boxes to search for amenities like accommodation, restaurants and swimming pools.
AI will also power what happens behind the scenes at airlines and airports, said Gilbert Ott, director of the partnership. point me, which helps travelers find flights to purchase with rewards points. For example, it could improve automatic rebooking to new flights when customers miss connections or weather disturbances occur. Runway. For example, at United Airlines, smart software can provide rebooking options and issue food and accommodation vouchers when a flight is cancelled, rather than simply rebooking a flight.
At the ground level, AI software will be able to inform more human-made decisions, such as how to most efficiently reposition baggage carts and staff in response to tight connections or flight delays.
Finally, AI systems trained on larger and more up-to-date data sets will let airlines’ dynamic ticket-pricing algorithms better use data like weather forecasting and customer searches so they can charge as much as possible while filling planes. At the same time, companies prefer online travel agencies. HopperWhich says it uses 70 trillion data points in its pricing forecasting model, in a kind of AI-powered arms race between airlines and customers, while the other side continues to work on the problem.