But that box is being broken, players said, as franchises have begun to recognize the value of marketing players’ off-field lives. los angeles rams now Create a Podcast With quarterback Matthew Stafford and wide receiver Cooper Kupp. Fullback Alec Ingold started before the Dolphins his podcast In April, he alerted the team’s public relations staff, who soon recommended he attend a developmental broadcasting boot camp.
“Football is turning into entertainment,” Ingold said. “All of these touch points allow fans to grow closer to their favorite players, and I think they become more invested in the product on the field on Sundays.”
In summer 2022, Kelce moves forward with his podcast Wave Sports + Entertainment,
Both brothers were initially wary of distracting their teams, but Jason Kelce said they became more comfortable after seeing Lewan and Compton’s successful show. They were even more impressed by basketball player Draymond Green, who documented the Golden State Warriors’ 2021-22 championship season, including an episode from his hotel room after being eliminated from a playoff game.
Kelce informed his teams’ public relations staff that they were starting “New Heights” – a play on Cleveland Heights, Ohio, his hometown – and Wave sent crews to their homes to set up recording equipment. The shows are typically taped on Tuesdays, which is the usual day off for NFL players.
Tunde St. Matthew-Daniel, senior vice president, said, “Dealing with athletes, they are creatures of habit, so as long as we can give them some weekly time to turn it off, it makes it a lot easier for them. ” Of original content for Wave. “We have operations around them; They just have to show up and keep going.”
“New Heights” became successful early on due to Kelce’s happy-go-lucky nature, but became successful in February, when the media frenzy before the Super Bowl focused heavily on the brothers’ relationship. Another round of new listeners and viewers came in September after Swift attended a Travis Kelce game.
For many of Swift’s devoted fans, the podcast became their introduction to football.
Jason Kelce said, “We were confident it would be good, but I don’t think anyone anticipated this much growth.” “We caught lightning in a bottle.”