Fruit Stripe, the striped chewing gum known for its short-lived taste, has been discontinued after more than half a century, prompting nostalgic tributes on social media.
One Reddit user said, “Two seconds of the best flavor you’ll ever have.” wrote on Wednesday. “Rip off a legend.”
Rainbow-colored packs of Fruit Stripe gum first appeared in United States stores in the late 1960s. Chicago-based confectioner Ferrara said this week it has stopped making the product.
“We considered many factors before coming to this decision, including consumer preferences, and purchasing patterns – and overall brand trends.” The company said in a statement,
The pack’s five sticks of gum were stamped with wavy zebra stripes, and each stick was a different color and flavor: cherry, lemon, orange, peach and “Wet n’ Wild Melon.” The flavor, even more pungent than that of the fruit, was notorious for disappearing within seconds upon contact.
Early advertising used the Fruit Stripe Gum Man, an anthropomorphic gum pack with limbs and a face. Later, advertisers used a family of animals including zebras, tigers, elephants, and rats in advertisements and posters and in a series of retail products. coloring books And stuffed toys.
The Yips zebra emerged as the dominant mascot, with each gum wrapper doubling as a Yips temporary tattoo. The tattoos depict the Yips in active poses, such as skateboarding, playing baseball or eating grass.
Fruit Stripes also came in a jumbo pack of 17 sticks. On social media, consumers shared childhood memories of eating all 17 sticks of gum at once, in a vain attempt to preserve the flavor of the gum.
“The most glorious three-second ride your taste buds ever knew,” One person posted on Reddit,
An account called Discontinued Foods on the social media site X described Fruit Stripe as “An icon in the gum area,” and people filled in with a series of jokes about how quickly the gum turned from delicious to disappointing.
Many people compared chewing Fruit Stripe to consuming a drug.
Ferrara, which also makes Sweet Tarts, Nerds, Laffy Taffy and Fun Dip, said consumers can still find Fruit Stripe in stores, but it’s unclear how much inventory is left. The company did not respond to an interview request Thursday.
The websites of several major retailers, including Walmart and Amazon, have listed Fruit Stripe as unavailable.
The glue can be found on eBay, where a seller Was offering a dozen packs for $189 Along with other Fruit Stripe paraphernalia, including T-shirts, coffee mugs and vintage posters featuring a smiling Yips the zebra.