Brad Stone named editor of Bloomberg Businessweek

Brad Stone named editor of Bloomberg Businessweek


Brad Stone, a veteran technology journalist, will be the next editor of Bloomberg Businessweek, the company said Wednesday.

Mr. Stone, 52, was most recently senior executive editor of Bloomberg News’ global technology team, which he has led since 2015. He regularly co-hosts the Bloomberg Technology Summit, and is the author of several books on big tech companies, including “Amazon Unbound: Jeff Bezos and the Invention of a Global Empire.” He was previously a reporter for The New York Times and Newsweek. He will start the new role immediately.

“Technology is a big part of my background and my identity,” Mr. Stone said in an interview. “We are in a world where businesses and executives have a lot of questions about the future, about AI.”

Bloomberg LP, billionaire Michael R. The financial data and media company, owned by Bloomberg, purchased Businessweek in 2009. It was renamed Bloomberg Businessweek and continued as a weekly print magazine. In recent years, the brand has expanded into podcasts and TV shows.

In November, Bloomberg announced that Businessweek would move to monthly publication in 2024. Newsroom leaders told staff in a note at the time that “the market for a weekly newsmagazine has been challenging for some time.”

He added, “But we see demand in both digital and print for the ambitious long-term journalism BusinessWeek is now well known for.”

David Merritt, Bloomberg’s media editorial chief, said in a note to staff members on Wednesday that Mr. Stone would lead Businessweek through a transformation and help relaunch the publication’s digital products.

“We will continue to invest and renovate and make it the home of the best Bloomberg News produces,” Mr. Stone said. He said Businessweek is based on the work of Bloomberg’s 2,700 journalists and analysts around the world.

He said Businessweek’s stories are “some of the best-performing stories on the Bloomberg website and in the Bloomberg app.”

Mr. Stone, who will remain in San Francisco, said he hoped to continue reporting and writing. He has written more than two dozen Businessweek cover stories since 2010.



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