Battle Over Travel Rewards as Delta and Others Rethink Loyalty Programs

Battle Over Travel Rewards as Delta and Others Rethink Loyalty Programs

Ennismore, The hotelier, whose portfolio includes boutique brands like Delano and Mondrian, offers a membership program more akin to WeWork than a hotel brand. is a series disloyalty The program does not provide any specific status level and no points to earn. Instead, for $18 per month (or $216 annually), guests get 50 percent off stays at newly opened hotels and discounts on food and drinks.

Announcing the program last July, founder and chief executive, Sharan Pasricha, said the program aimed to “break the traditional loyalty model” by inviting members to explore the company’s different brands rather than rewarding them for staying. .

Other travel brands, such as Expedia, Online travel agencies are also joining the loyalty race. Expedia recently launched a rewards program, one key, Where members can save up to 30 percent on bundled flight and hotel bookings. Additionally, members earn 2 percent in OneKeyCash for every dollar spent on hotels, vacation rentals and more, and 0.2 percent in OneKeyCash on flights. You earn one point for every dollar spent, but you can earn across all programs, especially if you’re booking flights, a process known as double or triple dipping among frequent fliers and road warriors. Is known. If you book through One Key, you get points from that program, extra points on your credit card loyalty program and, if you’re a member of the airline’s frequent flyer program, those points too.

However, there are some limitations. OneKeyCash can only be used on “Pay Now” hotel reservations and vacation rentals participating in the program. To book using One Key Points you will also need enough OneKeyCash in your account to cover the full cost of the flight – including taxes and fees. And as is usually the case when booking through an OTA, you won’t get the usual hotel amenities like upgrades or welcome amenities if you don’t book directly.

is among the new players built, It aims to disrupt the existing market by attracting renters, who make up about 36 percent of American households, according to Pew Research Center data.

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